Having obtained MFA in Applied Art & Graphic Design in 1993 from the Faculty of Fine Arts, M S University of Baroda and a bachelors degree from B.K.College of Art and Crafts, Bhubaneswar, Odisha , Prof. Paresh Choudhury began his professional career with Archie’s and Indian Express as a graphic designer in Delhi. His creative hunger soon pushed him into the mad-ad world. From Visualiser to Art Director and Creative Head his work took him along agencies from TBWA-Anthem, Interact Vision, to Mudra and Solutions-Digitas. His work at these agencies brought him recognition and bagged him awards for Creative excellence, including the Advertising Club Award 95 for his design on a promotional campaign for the Mother Dairy brand. He was part of the creative team behind the celebrated Discovery Channel launch campaign in India. He also contributed design inputs to the makeover of Dabur Chyawanprash and Dabur
Spice Paste Branding & Packaging. He also designed event visual identities for ESPN- Star-sports.

Taking a break from advertising, he decided to focus on painting and at this time launched his own venture - a Graphic Design & Illustration Consultancy, ‘Lemon-T Design’. He soon had projects lined up from some of the best brands through ad agencies like McCann Erickson, Leo Burnett, Bates-India, Mudra, O&M Lowe-Lintas, Publicis, Contract, JWT, Capital, Enterprise-Nexus and O&M Outreach between 1999 and 2007.

His clients also included publishing houses like National Book Trust of India, media houses like IBN-7, and even automobile companies like GM. His work for Perfetti-Van Melle on the Alpenliebe brand promotional campaign was highly acclaimed during this period.

In 2006, Prof Paresh was invited to the Norwich School of Art & Design, UK for a short stint. He remembers this period very fondly as when he felt truly liberated as a creative professional. His interest in academics and the teaching of Design & Communications took him touring to the Sainsbury Centre for Visual Arts at University of East Anglia, various places in London like Royal College of Art (RCA), Central Saint Martins College of Art & Design (CSM) and Tate Modern etc.

Prof. Paresh has specialized in Brand & Corporate Identity development, Event Graphics, Sign & Signage, Wall & Environment graphics, Design in Public space, and Character Design.

Some of the top Brands Prof. Paresh has worked for include Coca Cola, Dabur, Fanta, Discovery Channel, Microsoft, Mother Diary, Maggi, JK Corp, Star Sports, IBN-7, Gillette, Escorts, Nescafe, Mortein, Sprite, Maruti Suzuki, Bacardi, Royal Stag, Sand Piper, LG, Samsung, Santiago, Alpenliebe, Big Babool, Hero Honda and Kelvinator among others.

As a Creative professional, teaching continues to be one of the satisfying roles that Prof. Paresh has played through his career - as a senior teaching the recruit, the Art Director guiding the Visualiser, the Creative leader being responsible for the delivery of a team, besides being guide to marketing teams and brand and product heads as an advertising professional.

Prof. Paresh Choudhury feels enriched by his interactions with young minds. He believes that the unfettered young mind is the ideal crucible of ideas. He remains dedicated to nurturing young minds with an affinity for Graphic Design.

Prof. Paresh Choudhury has alongside been developing and experimenting with new vocabularies in Graphic Design, like Installations in Public spaces, Street Graphics and Community-based Design.

Meanwhile, his paintings were to find Prof. Paresh a new identity as one of the upcoming Visual Artists in the Indian Contemporary Art scene. His work has been exhibited at various shows and in contemporary Gallery Compilations. Notable among them are:
Beyond Boundaries :
Gallery Visual Art-UK, Cork Street, Mayfair, London, June, 2008
Harvest :
Gallery Stainless Steel, New Delhi, 2008

Solo show :
Rabindra Bhawan, National Academy, New Delhi, 2008
Himalayan Odyssey :
Travancore Palace, New Delhi. 2007

He is presently teaching at MIT Institute of Design as Professor in Visual Communication. He is also conceptualizing a wall mural for a Mumbai filmmaker’s office in the style of Indian pop art and kitsch. Soon we will see him in London Art & Design scene also for some long term projects which he has been offered recently.
Jayakrishna kayalakal, Mumbai

The Ashok Art Gallery is internationally known for one of its most important holdings: more than 2000 major works by the world's most significant Artists.Over the past years, as Ashok Art Gallery has become a major centre for contemporary visual art, the Gallery has built a strong collection of contemporary work of different artists.we became a sponsor of the STANDUP-SPEAKOUT Artshow, Organized by Art Of Living Foundation and United Nations.Organized an International Contenmporary Art Exhibition including artists from USA, The Nederlands, Pakistan and India.We have also participated at Art Expo India Mumbai and India Art Summit New Delhi.